As part of the digital marketing campaign to build an online fan community for Series 2 of Skins, E4 and 4Creative approached us to reinvent Skins as an interactive online radio show.

We came up with The Skinscast. Presented by Skins actor and writer Daniel Kaluuya, The Skinscast was a weekly 20 minute programme that ran throughout the entire series featuring exclusive behind the scenes content, interviews with the cast and a whole lot more…

The Skinscast was a project of podcasting firsts…

- The first ever ‘enhanced’ podcast featuring visuals and hyperlinks throughout each episode.

- The first podcast to spawn a no 1 hit single – we licensed the Sam Sparro track ‘Black and Gold’ as the podcast’s theme tune before it was released by Universal Records – a week later it went to the top of the UK singles chart.

- The first podcast to have its own dedicated 30 second TV trailer which aired on E4 in ad breaks throughout the series.

The Skinscast became the fastest downloaded podcast ever with more than 50,000 in its first few days of transmission and remained at no 1 on the iTunes chart throughout the series winning a Broadcast Digital Multiplatform Award.