For the launch of Jamie Cullum’s latest album, ‘The Pursuit’, Universal Records asked us to create a multiplatform campaign that would bring fans closer to the man and his music.

We documented the recording of the album with a ‘fly on the wall’ style documentary recorded during the mastering sessions in LA whilst Jamie worked with producer Greg Wells. The story was released in four parts online in the weeks building up to the albums release date and achieved 20,000 downloads on iTunes during the campaign.

We also produced a track by track audio commentary of the album with Jamie as a digital marketing tool for pre-release. It proved so popular, the label decided to include it on the special edition release.