When Brahma launched their beer in the UK, they wanted to engage UK music fans with the true essence of Brazil.

We worked with record label Ether and took renowned BBC Radio 1 Dj Gilles Peterson to Rio de Janeiro and Sao Paolo to meet a who’s who of Brazilian musicians. Featuring intimate live recordings and exclusive interviews with the likes of Seu Jorge, Ed Motta and Marcos Valle, we produced a definitive six part documentary series that captured the true essence of the music and spirit of Brazil.

Launched alongside the release of a CD compilation on Ether and housed on the Brahma website, ‘Gilles Peterson in Brazil with Brahma’ featured in the top ten of the iTunes chart and accumulated over 100,000 downloads. The success of the project led to an annual music festival, Trocobrahma which sees Brazilian and UK musicians collaborating in the studio and on stage both in Brazil and the UK.