BBC Audiences asked Pixiu to create an innovative solution to disseminating the results of their audience research to the entire BBC staff.

We produced a series of quarterly podcasts written and presented by the researchers themselves. These digital presentations distributed the departments’ latest research findings in an effective, enjoyable and on demand nature providing valuable improvements in communication across a huge organization.

After listening to our first project, The BBC’s head of Audience Research, Chris Mundy told the team,

“This is nothing short of brilliant. I really think this is the way of the future for disseminating research”

Our latest project for the BBC Audiences Portal was an audio led digital presentation on Understanding London in the build up to the 2012 Olympics.