In 2008, Channel 4 won the Ofcom bid to host the second national digital multiplex for radio. In the 12 months preceding the bid, Pixiu helped the broadcaster to build its roots in radio by consulting the Channel and producing over 100 hours of programming for the online service, channel4radio.com.

Tasked with ‘visualising radio’, we pioneered the ‘TV podcast’ format creating multiplatform versions of popular C4 shows including 8 out of 10 cats, The Album Chart Show, Chancers and Transmission as well as producing behind the scenes coverage of major live events including  T4 on The Beach, The Diesel U Music Awards and the UK Music Hall of Fame.

Having proved  the broadcaster had something truly innovative and unique to offer the UK radio market, we led on production for the launch of E4 Radio developing imaging, new programme formats and presenters.